“Merlin has long been vocal about our concerns that the majors, via their faux-indie imprints, are land-grabbing independents rights in order to bolster their market shares and use the value of those indie artists to extract disproportionate value from the market in their negotiations with digital services. “This is not positive news for the indie labels and artists affected by this deal,” he commented. The move hasn’t gone down well with independent music rights organization Merlin, whose CEO Charles Caldas said in response to the news: “We look forward to driving growth opportunities for the expanded client base both at home and abroad.” “The Orchard’s independent spirit and structure makes this acquisition a true ‘win-win’ for all involved. “The Orchard’s independent spirit and structure makes this acquisition a true ‘win-win’ for all involved.” Manlio Celotti, Managing Director of The Orchard Europe added: “The addition of these two respected companies to The Orchard further establishes our strong service offering across the continent and beyond. “We feel confident that our labels will be best positioned for a healthy and prosperous future alongside The Orchard, that is dedicated to serving independents on a global level.” Göttlich said: “Today is a big day for our finetunes family. “In joining together, we believe we have an exciting opportunity to provide even greater levels of service and global reach to our local clients.” “Both teams are extremely knowledgeable and passionate, and they do an excellent job representing some of the most prestigious and important independent labels in Germany and the Nordics respectively. “Their addition greatly enhances our local representation in two of Europe’s key digital entertainment markets. Their addition greatly enhances our local representation in two of Europe’s key digital entertainment markets.”īrad Navin (pictured), CEO of The Orchard said: “We’re honored to welcome finetunes and Phonofile to The Orchard family. “We’re honored to welcome finetunes and Phonofile to The Orchard family. Those services include physical sales and distribution, global digital marketing, playlist promotion, interactive marketing, digital advertising, synch licensing, video services, performance/neighboring rights collections, and artist royalty processing and more. Labels distributed by finetunes and Phonofile will gain access to The Orchard’s services in over 25 territories worldwide. The move effectively means Sony has acquired four independent European distributors in little over a year: the company swooped for both Essential Music & Marketing (UK) and Century Media (DE) in 2016 for a combined price of just under £16m ($21m).
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