To solve the underlying problem, all you should do is provide an intuitive user experience personalized to each one of your users following the best UI/UX Design Principles.Ī lot of streaming apps have already eliminated friction between users discovering and watching content online. In the end, they end up wasting their time in searches and then more searches. According to a study, around 77% of users face a hard time in just choosing content they should watch.Īs a solution, some people even search for listicles online to get recommendations for what they should watch next. It gets overwhelming to search through hundreds of thousands of TV shows and movies without knowing which ones match your taste. What Keeps Us Hooked to These Services?Ĭontent, of course, is the main reason why we buy access to these services in the first place, but what happens once we have access to all that content? Let’s unravel how you can manage to make that instant connection using the underlying UX design principles examples: Remember, humans have an attention span of just 8 seconds as that of a goldfish. ![]() To make your application love-worthy for your users, it is essential to keep them hooked by providing them all they want. And modern-day users don’t tolerate that. You look for where you left the story, feel tired, and sleep. Now here’s another example – you feel like watching a show, open any random video streaming app, spend time searching for the show and then land on the episode page. There is minimal friction and the information here is easy to find. You enjoy watching it till 5 in the morning and fall asleep. You open Netflix, see the home page, select your profile, and look for the “Continue Watching” section to watch Money Heist right from the scene where you left. Suppose you want to continue watching Money Heist that you started a week ago at 3 in the morning. But, what role do UX Design Principles play in developing such apps? It is the era of Video Streaming Apps like Netflix.
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